Samsung is set to introduce artificial intelligence (AI) features on its upcoming devices, including visual displays, digital appliances, mobile experiences, and automotive technology.

Making the announcement, Samsung Electronics East Africa Head of Customer Electronics, Sam Odhiambo, said the embedding will be a key solution to offer a transformative experience to Samsung’s customers.

“At Samsung, AI isn’t just a feature; it’s the catalyst for transformative experiences. We are reimagining customer electronics, infusing AI into our products to create personalized, intuitive, and seamlessly connected experiences,” he said.

The company’s efforts are based on security advancement, resource circularity, and energy conservation.

“The company is committed to achieving net zero goals and actively employs recycled materials in its products, showcasing the dedication to sustainable practices,” Samsung’s statement read.

The initiative will also ensure responsible innovations, sustainability, accessibility, and reduced environmental impact.