In an effort to reach more people, Kenya Broadcasting Corporation (KBC) has been asked to explore live radio broadcasting of National Assembly proceedings by National Assembly Speaker, the Rt. Hon. (Dr.) Moses Wetang'ula.
While praising the national broadcaster for their excellent work in the live streaming sessions on TV, Wetang'ula asserted that radio was the most effective medium for reaching rural audiences.
“Access to TV especially in rural areas by people interested in following House proceedings is limited. Radio is a perfect medium for them and KBC should explore these options too,” said the Speaker.
Tom Mshindi, the KBC Chairman of the Board of Management (BoM), paid Wetang'ula a courtesy call at his Parliament Buildings office, where he made the remarks during their meeting.
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He affirmed his support for the State-owned Media House and noted that KBC has helped to increase the House's visibility.
Aware of KBC's non-profit status and reliance on funding from the National Treasury, the Speaker urged the Board of Management to use the station's substantial assets to increase revenue for its programming.
Wetang'ula discussed his involvement in hosting the radio show "Books and Book Men" at KBC, which reviewed books by different authors, drawing on his own experiences.
The Speaker asked Mshindi to use his wealth of experience in the media to bring the national broadcaster back to life and make it more appealing to viewers and listeners.
Mshindi replied that KBC would investigate the possibility of funding a live radio broadcast of the proceeding.
“This is a noble idea and we will ensure that it will be implemented,” said Mr. Mshindi as he thanked the Speaker for the support they got from both Houses of Parliament.
The chairman made note of KBC's plans to broaden its reach by live-broadcasting County Assembly sessions on television.
"The plans' ambitious structures are ready and just need to be put into action," he continued.
Wetang'ula applauded the decision, but suggested that the management begin by broadcasting County Assembly meetings on the radio since they are unable to do so via television.
