Safaricom has unveiled the M-Pesa Global service in Ethiopia to drive mobile money use and penetration and boost local economies.
The M-Pesa Global service is a Safaricom platform allowing registered users to send and receive money globally.
According to Safaricom Kenya Chief Financial Services Officer Esther Waititu, the partnership with its Ethiopian subsidiary resonates with the company’s commitment to delivering innovative financial solutions that cater to the evolving needs of our customers.
“By making cross-border transfers more accessible, efficient and cost effective, we are empowering individuals and businesses across the region.”
The M-Pesa wallet service will also be available for all Safaricom customers in Ethiopia via the M-Pesa International Remittance.
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Further, M-Pesa customers can also send and receive money in over 190 countries.
“We are thrilled to work with M-PESA Kenya especially at a time of foreign exchange policy reforms made by the National Bank of Ethiopia (NBE) that encourages a growing number of Ethiopian diaspora and business owners are embracing digital payments to send money to their loved ones and fund their operations,” Elsa Muzzolini, Safaricom Ethiopia Chief Financial Services Officer said.
“Our M-PESA Ethiopia customers should now be able to receive safe and affordable transfers from M-PESA Kenya thanks to this collaboration, which will further promote the region’s adoption of digital payments. We look forward to a successful collaboration.”
