Kenya Breweries Limited (KBL) has launched a Kes 1.2 billion microbrewery production plant in Ruaraka with a new cider innovation brand.
The plant targets to explore innovations and experimentation to meet consumers’ changing tastes and preferences.
KBL unveiled its first commercial product brand from the site whose ground was broken in May last year.
The first brand of the new production line, Manyatta, is a new 100 percent apple cider, produced alongside three flavored variants, including Mango and Ginger, Lemon and Ginger, and Pineapple and Mint, which will be available on the market soon.
The construction of the spanking new microbrewery in Ruaraka was part of events to mark the 100th anniversary of East African Breweries Plc (EABL).
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EABL Group Chief Executive and Managing Director Jane Karuku said the new production line perfectly blends creativity.
“We move at pace with the latest trends, creating products, tastes, and experiences for people to enjoy as part of celebrations big or small. This requires focus, precision and investment,“ said Karuku.
KBL Managing Director Mark Ocitti said the Kenyan consumer is increasingly discerning, and the firm must be flexible to provide customers with the variety they need.
“With this microbrewery, we can combine data, insights and innovation with the creative flair these consumers expect from us, as the custodian of some of the most iconic brands.”
“This will be a centre of innovation and experimentation and it will liberate master brewers’ craftsmanship to deliver what the consumers need.” he said.
