Kenya Breweries Limited (KBL) Marketing Manager Josephine Katambo says the recently organised Johnnie Walker concert in Nakuru County positively impacted the economic growth in the area.
The concert attracted many attendees, increasing sales for hotels, restaurants, and other hospitality establishments.
“We are thrilled with the success of the Walker Town Concert Nakuru edition, and we are delighted to have brought significant economic benefits to the local community,” Katambo stated.
The local business owners, including boda boda riders, also experienced a boost in their industry due to the event.
The influx of attendees increased the demand for transportation services, benefiting the boda boda riders and contributing to the overall economic growth in the transport sector.
