I&M Bank has invested more than Kes120 million in the creative industry through art to increase economic growth in the country.

The lender has invested in a collection of art pieces and partnered with artisan groups nationwide.

 I&M Bank Executive Director Sarit Shah noted that the lender will consolidate its efforts in the arts by providing much-needed financing advisory support.

Shah recognised the economic role of art in supporting incomes for Kenyan artists and those from the East African region.

“Art is a powerful medium that communicates experiences, evokes emotions and connects people,” he added.

For instance, it has a book dubbed ‘the coffee table book’, a 123-page publication documenting 93 pieces of art drawn from 57 artists.

“With the right financial tools and business education, creative entrepreneurs and businesses can thrive and contribute even more to the economy.”